Skylake Adventures Indiana

Last Updated: April 14, 2026

Thank you for visiting skylakeindiana.com. This Privacy Policy explains how Skylake Adventures Indiana (“Skylake,” “we,” “us,” or “our”) collects, uses, protects, and shares information about you when you visit our website, purchase tickets or passes, or otherwise interact with us online or in person. Please read this policy carefully. By using our website or purchasing tickets, you agree to the practices described here.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us, including when you:

Purchase tickets, passes, gift cards, or other products through our website

Create a guest account or sign up for a membership or season pass

Sign a participation waiver (required for certain activities)

Enter a contest, sweepstakes, or promotion

Submit a survey or provide feedback

Depending on the nature of your interaction, the personal information we may collect includes:

Name (yours, and the names of guests in your party, including minors)

Email address

Mailing or billing address

Phone number

Payment card information (processed securely through ROLLER Payments — see Section 4)

Date of birth (required for season pass or membership enrollment)

Electronic signature (for waivers)

Photo (if required for a season pass or membership)

Any other information you choose to include in your inquiry or form submission

1.2 Information Collected Automatically

When you visit our website, we and our third-party service providers automatically collect certain technical information, including:

IP address

Browser type and version

Device type and operating system

Pages visited and time spent on each page

Referring URL (the site that linked you to ours)

Date and time of your visit

Links clicked and actions taken

Approximate geographic location (city/region level, based on IP address)

This information is collected through server log files, cookies, web beacons, and similar tracking technologies. Please see Section 7 (Cookies and Tracking Technologies) for more detail.

2. How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfill your ticket, pass, gift card, or merchandise purchases

To create and manage your guest account or membership

To process waiver signatures and verify eligibility for activities

To send booking confirmations, receipts, and transactional communications

To respond to your inquiries and provide customer support

To send marketing emails and newsletters, where you have opted in (you may opt out at any time)

To improve our website, products, and overall guest experience

To conduct analytics and understand how visitors use our site

To serve relevant advertising to you on our site and across the internet

To detect and prevent fraud, abuse, or unauthorized activity

To comply with applicable legal obligations

3. Children's Privacy (COPPA)

Skylake is a family attraction and we welcome guests of all ages. However, our website and online services are not directed at children under the age of 13, and we do not knowingly collect personal information directly from children under 13 online.

In accordance with the Children’s Online Privacy Protection Act of 1998 (COPPA), we will not knowingly collect or retain personal information from anyone under the age of 13 without verifiable parental or guardian consent. When purchasing tickets or passes for minors, the parent or guardian is responsible for providing any required information on behalf of the child.

If we become aware that we have inadvertently collected personal information from a child under 13 without proper consent, we will take prompt steps to delete it. If you believe we have collected information from a child under 13, please contact us at experience@skylakeindiana.com.

4. Online Ticketing and Payments (ROLLER Platform)

Our online ticketing, reservations, membership management, waiver collection, and point-of-sale systems are powered by ROLLER (Roller Networks Pty Ltd and its subsidiaries, including Roller Networks USA Inc.). ROLLER is our technology platform provider, acting as a data processor on our behalf. In this relationship, Skylake is the controller of your personal data — we determine why and how it is used; ROLLER processes it under our instruction.

Payment processing is handled through ROLLER Payments, ROLLER’s integrated payment solution. ROLLER Payments is PCI DSS (Payment Card Industry Data Security Standard) compliant and uses bank-grade encryption to protect your payment card information. Your full card number is never stored on our systems. ROLLER accepts major credit and debit cards, Apple Pay, Google Pay, and Buy Now Pay Later options.

For more information about how ROLLER handles data, please review ROLLER’s Privacy Policy at roller.software/privacy-policy.

4.1 Season Passes and Memberships

When Skylake introduces season passes and/or memberships in the future, the purchase and management of those passes will be handled through the ROLLER platform. At that time, we may collect additional information such as date of birth (to verify pass eligibility and configure age-appropriate pricing) and a photo (to associate with the pass for in-park verification). This section will be updated accordingly when season passes and memberships become available. All data collected in connection with passes and memberships will be used solely for the administration of those products and will be handled in accordance with this Privacy Policy.

5. Email Marketing

We use Campaign Monitor to send marketing emails, newsletters, and promotional communications to guests who have opted in to receive them. When you subscribe, your email address and related information are stored in Campaign Monitor’s system, which operates under its own privacy policy.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of any marketing email or by contacting us at experience@skylakeindiana.com. Unsubscribing from marketing emails will not affect transactional communications related to a purchase you have made.

We will only send marketing communications where you have affirmatively opted in. We do not sell your email address or other contact information to third parties for their marketing purposes.

Campaign Monitor Privacy Policy: https://www.campaignmonitor.com/policies/

6. SMS / Text Messaging

Skylake does not currently send marketing or operational text messages. When we introduce SMS communications in the future, this section will be updated with full details including opt-in procedures, message frequency, carrier disclaimers, and instructions for opting out (e.g., texting STOP). Your consent to receive text messages will always be obtained separately and explicitly before we send you any SMS communications. Message and data rates may apply depending on your carrier plan. We will never send text messages without your prior consent.

7. Cookies and Tracking Technologies

Cookies are small text files placed on your device by your browser when you visit a website. They help websites recognize returning visitors, remember preferences, and collect analytics data. We use both first-party cookies (set by Skylake) and third-party cookies (set by our analytics and advertising partners).

7.1 Types of Cookies We Use

Functionality Cookies

These cookies enable core website features such as remembering your preferences, keeping you logged in to your guest account, and recalling items in your cart during a ticketing session.

Analytics Cookies

These cookies help us understand how visitors use our site — which pages are most visited, how long visitors stay, and where they come from. We use this data to improve our content and user experience.

Advertising / Targeting Cookies

These cookies collect information about your visit to our site — content viewed, links followed, browser and device information — to serve relevant advertising to you on other websites. Some of this data is shared with our advertising partners in limited, aggregated form.

7.2 How to Manage Cookies

You can configure your browser to refuse cookies or to alert you when cookies are being set. Instructions vary by browser; consult your browser’s Help menu or visit allaboutcookies.org for guidance. Please note that disabling cookies may affect the functionality of certain features on our website, including the ticket checkout process.

8. Third-Party Analytics and Advertising Partners

We work with the following third-party vendors who collect, receive, or process data in connection with our website. Each vendor operates under its own privacy policy and data practices. Where opt-out options are available, links are provided.

8.1 Analytics

Google Analytics

We use Google Analytics to analyze how visitors use our site. Google Analytics collects usage data and may use it to contextualize advertising within Google’s network. Data collected: cookies, usage data, device identifiers.

Google Analytics Demographics and Interest Reporting

We use this Google Analytics feature to gain insights into the demographics and interests of our website visitors. Data collected: cookies, usage data.

Google Tag Manager

We use Google Tag Manager to deploy and manage tracking code on our website. It may collect aggregated data from tags as they fire. Data collected: aggregated tag data.

Google Search Console

We use Google Search Console to monitor our website’s presence in Google search results, including search queries, impressions, and click-through rates. This tool does not collect personal data about individual users; data is aggregated and used solely for SEO and site performance improvement.

8.2 Advertising and Remarketing

Google Ads

We use Google Ads (including Google Paid Search, Google Display, and YouTube advertising) to reach potential guests. Google Ads conversion tracking connects advertising data with actions taken on our site. Data collected: cookies, usage data.

Google Remarketing

Google Remarketing connects Google Analytics tracking data with the Google Display Network and Google Search Ads, allowing us to show ads to past site visitors. Data collected: cookies, usage data.

Meta Pixel (Facebook / Instagram)

We use the Meta Pixel to track visitor actions on our website and to serve targeted advertising through Facebook and Instagram. The Pixel may connect data from our website with your Facebook or Instagram profile. Data collected: cookies, usage data, device information.

Data Policy: https://www.facebook.com/about/privacy/

TikTok

We use TikTok advertising products, including TikTok Pixel for conversion tracking, to reach audiences on the TikTok platform. Data collected: cookies, usage data.

8.3 Additional Common Advertising Partners

Depending on our current advertising campaigns, we may also use one or more of the following types of advertising platforms: programmatic display advertising networks, streaming audio platforms (such as Spotify, Pandora, or iHeartMedia), connected TV / OTT platforms, and geofencing / location-based advertising vendors. When we engage any such vendor, we will update this section accordingly with the vendor name and a link to their privacy policy. All such vendors are contractually restricted from using your data for their own marketing purposes.

8.4 Opt-Out Options

You may opt out of interest-based advertising from participating vendors through the following industry opt-out tools:

Digital Advertising Alliance (DAA): http://optout.aboutads.info/

Network Advertising Initiative (NAI): http://optout.networkadvertising.org/

TrustArc Preference Manager: https://preferences-mgr.truste.com/

Please note that opting out of interest-based advertising does not mean you will stop seeing ads for Skylake — it means those ads will no longer be tailored based on your browsing behavior.

9. Server Logs

Like most websites, our web server automatically records a log entry for each request made to our site. Each log entry may include the date and time of the request, your IP address, the page or resource requested, the type of browser you used, the referring URL (if any), and error or diagnostic information. This data is used for security monitoring, troubleshooting, and aggregate traffic analysis. We do not use server log data to identify individual visitors by name.

10. How We Share Your Information

We do not sell your personal information to third parties. We share your information only in the following circumstances:

Service Providers: We share data with trusted vendors who help us operate our business, including ROLLER (ticketing and payments platform), Campaign Monitor (email marketing), and our advertising and analytics partners listed in Section 8. These vendors are authorized to use your data only to provide services to us, not for their own promotional purposes.

Legal Requirements: We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Skylake, our guests, or others.

Business Transfers: If Skylake undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change as required by applicable law.

With Your Consent: We may share your information with third parties when you have given us your explicit and informed consent to do so.

11. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or disclosure. Payment data processed through ROLLER Payments is protected with bank-grade encryption and is PCI DSS compliant. ROLLER’s infrastructure is hosted on AWS (Amazon Web Services) and undergoes regular security audits.

Despite our efforts, no method of data transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you use our website at your own risk. If you become aware of any security concern, please contact us promptly at experience@skylakeindiana.com.

12. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to:

Complete and support your purchases, reservations, and bookings
Maintain accurate records of waiver agreements
Comply with applicable legal, accounting, or tax obligations
Resolve disputes and enforce our agreements

In practice, retention periods are generally determined by the default retention settings of the platforms and tools we use (including ROLLER, Campaign Monitor, and Google Analytics). We do not proactively delete guest data unless required to do so by law, upon a verified deletion request under applicable privacy rights (see Section 14), or when data is no longer necessary for any legitimate business or legal purpose.

When you request deletion of your data (see Section 14), we will take steps to remove or anonymize your personal information in accordance with applicable law and the capabilities of our systems, except where retention is required by law or for legitimate business purposes such as fraud prevention or legal defense.

13. Privacy Rights for Indiana Residents (ICDPA)

If you are a resident of Indiana, you have rights under the Indiana Consumer Data Protection Act (ICDPA). These include:

Right to Know / Access: You have the right to confirm whether we are processing your personal data and to obtain a copy of it.
Right to Correct: You have the right to request that we correct inaccurate personal data we hold about you.
Right to Delete: You have the right to request that we delete personal data we have collected about you, subject to certain legal exceptions.
Right to Data Portability: You have the right to receive a copy of your personal data in a portable and, to the extent technically feasible, readily usable format.
Right to Opt Out: You have the right to opt out of the sale of personal data, targeted advertising, and profiling. Note: Skylake does not sell personal data.

13.1 How to Submit a Request

To exercise any of these rights, contact us using one of the methods below:

Email: experience@skylakeindiana.com

Phone: +1 (317) 647-4759

Mail: Skylake Adventures Indiana, 22105 Dunbar Rd., Sheridan, Indiana 46069

Please be specific about the request you are making. We will respond within 45 days of receipt. If additional time is needed, we may extend this period by one additional 45-day period and will notify you in writing of the extension and the reason for it.

13.2 Verification

Before responding to your request, we may ask you to verify your identity using information you have previously provided to us. This step is necessary to protect against fraudulent requests. If we are unable to verify your identity after a good-faith effort, we may decline the request and explain why.

13.3 Authorized Agents

You may designate an authorized agent to make a request on your behalf. We may require written proof of authorization and may also contact you directly to confirm the request is legitimate.

13.4 Appeals

If we decline your request, you will receive a written explanation. You have the right to appeal our decision by contacting us in writing at the mailing address above. We will respond to your appeal within 60 days. If we deny your appeal, we will provide information about how to contact the Indiana Attorney General to file a complaint.

14. Privacy Rights for California Residents (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

Right to Know: The right to know what personal information we have collected, used, disclosed, or sold about you in the past 12 months (up to twice per year at no charge).

Right to Delete: The right to request deletion of personal information we have collected, subject to certain exceptions.

Right to Correct: The right to request that we correct inaccurate personal information.

Right to Opt Out of Sale: The right to opt out of the sale of personal information. Skylake does not sell personal information.

Non-Discrimination: The right not to be discriminated against for exercising your CCPA rights. We will not deny you service, charge different prices, or provide a different quality of service based on your exercise of these rights.

To submit a request under the CCPA, please use the contact methods listed in Section 13. Please note in your request that you are making a California privacy rights request. We will verify your identity before responding, and we will respond within 45 days.

15. Your Data Protection Rights (General)

Regardless of your state of residence, every user has the following general privacy rights with respect to the personal information Skylake holds:

Right to Access: Request a copy of the personal data we hold about you.

Right to Rectification: Request that we correct inaccurate or incomplete information.

Right to Erasure: Request that we delete your personal data, under certain conditions.

Right to Restrict Processing: Request that we limit how we use your data, under certain conditions.

Right to Object: Object to our processing of your personal data, under certain conditions.

Right to Data Portability: Request that your data be transferred to you or another organization in a structured, machine-readable format, under certain conditions.

To exercise any of these rights, contact us at experience@skylakeindiana.com. We will respond within one month of receiving your request.

16. Links to Third-Party Websites

Our website may contain links to third-party websites, including our social media profiles (Facebook, Instagram, YouTube, LinkedIn, TikTok) and third-party booking or promotional partners. This Privacy Policy applies only to skylakeindiana.com. We are not responsible for the privacy practices of any third-party websites. We encourage you to review the privacy policies of any external sites you visit.

17. Changes to This Privacy Policy

We keep this Privacy Policy under regular review and will update it from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Policy periodically. Continued use of our website following any changes constitutes your acceptance of the updated Policy.

18. How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the personal data we hold about you, please contact us:

Email: experience@skylakeindiana.com

Phone: +1 (317) 647-4759

Mail: Skylake Adventures Indiana, 22105 Dunbar Rd., Sheridan, Indiana 46069

We are committed to working with you to resolve any privacy-related concerns promptly and fairly.